Pennine Healthcare is the UK’s leading privately owned manufacturer of single use, sterile medical devices and custom procedure packs. Selling throughout 50 countries and with 380 UK staff, Pennine are a world leader in their field. Following a successful pitch we were appointed as the sole creative agency to help Pennine develop their brand and visual language.
We began the project by developing a clear Swiss design style to run throughout literature. This Swiss style makes the most of images and product listings, creating less confusion in global markets. With a clear graphic design style in place we worked with the photography team to create a unique style that would work across on and offline media.
With the first set of marketing materials being published for the Veterinary division of Pennine Healthcare, orders for the packs have already increased.