A logo design is a tricky part of your business to get right, it needs to explain, communicate an idea, be simple enough to be recognised, work in a thousand situations, multiple materials and of course be pleasing on the eye. Now ‘being pleasing on the eye’ is in itself an almost impossible task, everyone has a set of very personal likes and dislikes, which can of course seem largely irrational to other people.
In recent years logo designs have created huge public outcry, which coupled with the explosion of social media and peoples willingness to share their opinions have caused companies to revert back to their original design efforts within days of hugely expensive re-launch campaigns. It has even been speculated that some of these re-launches have been publicity stunts by the companies themselves in order to generate column inches worldwide.
This is a personal favourite as the new logo was forced to be withdrawn after just one week of being launched, in that time it did manage to inspire the wonderful Tumbler site gapify.tumblr.com showing how some of the most iconic logos would look if they were ‘Gapified’
Here’s what Gap said; “We’ve been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we’ve made the decision to do just that – we will bring it back across all channels.”
As the news that we had won the Olympic 2012 bid began to filter through, I’m sure I wasn’t the only designer whose first thought was ‘I can’t wait to see the 2012 Identity’. I’m glad I was sat down when I saw the results. As a nation we have a strong design heritage and we had an opportunity to show it to the world with a great Olympic identity; we were sadly way off the mark.
Love it or hate it the eBay logo is one of the most iconic online logos, there were many critics of the pre 2013 design but at least it had character, a certain quirk. The 2013 re-brand has totally drained the identity of any of that. The new logo has not gone down well with the public either.
Here’s what eBay said; “Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable.”